HousingWire Names Erica Goodwin a 2024 Marketing Leader 

First Heritage Mortgage | June 3, 2024

HousingWire announced their 2024 Marketing Leaders honorees today, selecting Erica Goodwin, SVP of Marketing at First Heritage Mortgage, for this top recognition. 

FAIRFAX, Virginia & DALLAS, Texas – Today, HousingWire announced its annual list of Marketing Leaders. The recipients of this award are recognized as the most creative and influential marketing minds in the housing industry. Erica Goodwin, Senior Vice President of Marketing at First Heritage Mortgage, was selected as one of 50 winners for 2024. 

The Marketing Leaders are selected by HousingWire’s selection committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact, and personal success over the course of their careers. These stand-out professionals are strategic and creative marketing executives who demonstrate leadership by continuously growing, leading, and motivating high-performing marketing teams. 

“The 2024 Marketing Leaders are once again setting the bar high, pushing boundaries and redefining excellence in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. “Their innovative strategies, creative campaigns and data-driven approaches are not only driving remarkable business growth but also inspiring a new standard of excellence. We are immensely proud to honor these visionary leaders who exemplify the transformative power of marketing.” 

Erica Goodwin joined First Heritage Mortgage (FHM) in 2016 and has grown FHM’s marketing group from a two-person team into a powerhouse in-house agency serving over 120 loan officers across 16 states and Washington, D.C. Her dedication to innovation is highlighted by the spearheading of FHM’s AI Council, which leads generative AI exploration and integration policy for the organization, as well as the implementation and optimization of FHM’s marketing technology stack, enhancing customer relationship management and intelligence. Over the past 12 months, Goodwin has spearheaded initiatives that have helped navigate FHM through challenging times and propelled its growth and profitability, evidenced by a more than 20% growth of the FHM sales team in Q1 of 2024.  

Additional contributions made during Goodwin’s tenure at FHM include the establishment of corporate DEI initiatives and outreach campaigns to underserved communities, reflecting FHM’s core values of inclusivity and fairness in lending, as well as the launch of FHM’s Builder Marketing Toolkit and Marketing Master Class series, which empower FHM’s business partners with the knowledge and tools to succeed in a competitive market.     

“I am truly honored to receive this recognition from HousingWire. It has been an incredible opportunity to lead and collaborate with an amazing team dedicated to empowering our customers, sales and operations teams, and business partners,” said Goodwin. “Being part of this dynamic industry is thrilling, and I am excited about the future of marketing and its role in driving the housing industry forward.” 

The winners of the 2024 Marketing Leaders Awards have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. You can view the list of all of the 2024 Marketing Leaders here.