First Heritage Mortgage’s Erica Goodwin Named a 2025 HousingWire Marketing Leader

For the second year in a row, Erica Goodwin has earned national recognition as one of the most influential marketing professionals in the housing industry.

FAIRFAX, VA — First Heritage Mortgage is proud to announce that Erica Goodwin, Senior Vice President of Marketing, has been named to HousingWire’s 2025 Marketing Leaders list. This marks Erica’s second consecutive year receiving this prestigious honor, recognizing the most dynamic and influential mortgage and real estate marketers.

The annual HousingWire Marketing Leaders award celebrates professionals who are redefining how companies connect with homebuyers, drive business growth, and lead with innovation. Honorees are selected based on measurable business impact, leadership excellence, and contributions to advancing the housing industry’s marketing standards.

“Being recognized again by HousingWire is incredibly humbling,” said Erica Goodwin. “The mortgage marketing landscape is evolving faster than ever, and I’m proud to lead a team that’s not only matching industry momentum, but helping to lead the way. This award reflects the passion, collaboration, and creativity that fuel our work every day at First Heritage Mortgage.”

Under Erica’s leadership, First Heritage Mortgage has seen significant growth in brand engagement, digital strategy, and market presence. From launching innovative campaigns to championing the use of AI in marketing, Erica has played a key role in shaping the company’s identity and helping loan officers thrive in a competitive landscape.

Erica joins an elite group of professionals on this year’s list, which includes 55 marketing executives from across the country who are transforming how the housing industry tells its story.

To view the complete list of 2025 HousingWire Marketing Leaders, visit www.housingwire.com.