First Heritage Mortgage’s Erica Goodwin Named a 2026 HousingWire Marketing Leader for the Third Consecutive Year

First Heritage Mortgage | June 8, 2026

Senior Vice President Corporate Marketing recognized for sustained leadership and innovation in mortgage marketing

FAIRFAX, Va. — First Heritage Mortgage, LLC (FHM), a leading independent mortgage lender serving homebuyers across Virginia, Maryland, North Carolina, Pennsylvania, and the greater Washington, D.C. metro area, today announced that Erica Goodwin, Senior Vice President of Corporate Marketing, has been named a 2026 Marketing Leader by HousingWire magazine. This marks the third consecutive year Goodwin has received the prestigious industry honor.

The annual HousingWire Marketing Leaders award celebrates professionals who are redefining how companies connect with homebuyers, drive business growth, and lead with innovation. Honorees are selected based on measurable business impact, leadership excellence, and contributions to advancing the housing industry’s marketing standards.

Under Goodwin’s leadership, First Heritage Mortgage has seen significant growth in brand engagement, digital strategy, and market presence. From launching innovative campaigns to championing the use of AI in marketing, Goodwin has played a key role in shaping the company’s identity and helping loan officers thrive in a competitive landscape.

“Being recognized by HousingWire for a third year in a row is incredibly meaningful. I’m proud of our marketing team and everything we’ve accomplished in one of the most dynamic periods our industry has faced. Between AI, accelerating technology, a volatile rate environment, and borrower expectations evolving at breakneck speed, we’ve continued to innovate, adapt, and deliver exceptional results.”

— Erica Goodwin, SVP Corporate Marketing, First Heritage Mortgage

Goodwin joins an elite group of professionals on this year’s list, which includes marketing executives from across the country who are transforming how the housing industry tells its story.

To view the complete 70-person list of 2026 HousingWire Marketing Leaders, visit housingwire.com.