Your borrowers are free to choose whichever lender they prefer. Keep in mind that all buyers are required to submit a full application with FHM in order to complete their Stanley Martin sales contract. After this, if your client chooses another lender, they will give up all closing cost incentives tied to the FHM-Stanley Martin partnership.
Let your client know that in order to complete their Stanley Martin sales contract, all buyers are required to make a full mortgage application with FHM. After applying with FHM, they may still choose to work with an outside lender, but they will forfeit all builder-paid closing cost incentives. Remember, FHM wants to work with every Stanley Martin buyer and will do their best to earn every client’s business.
Let them know about the closing cost incentives available through Stanley Martin’s partnership with FHM, and inform them of the benefits of working with FHM over the competition: